Established in 1986 as a specialist in sales training, VFM Associates has evolved into a global organisation offering bespoke training, consultancy and business strategy solutions.

Our core values of Integrity, Quality, Creativity and a Results Focused approach, have shaped lasting relationships with clients in the agricultural and commercial vehicle industries.

With offices in the UK, Spain and Russia, VFM Associates has training experience in over 50 countries. Our understanding of the cultural perspectives associated with the process of developing people helps us to deliver consistent results. This gives us the ability to handle global training and consultancy solutions, delivering them in the required languages.

VFM People

Ian Fairbairn

Managing Director

UK

Mark Grimshaw

Consultant

UK

Maureen Fairbairn

Managing Director

UK

Oisin Hanlon

Consultant

UK

Peter Joy

Consultant

UK

Graham Walker

Accounts Manager

UK

Carolina Martinez Pitarch

Director

Spain

Diego Villa Valero

Consultant

Spain

Audrius Kersis

Director

Russia

Jon Kerley

Associate

UK

Geoff Heney

Associate

UK

Clive Naylor

Associate

UK

Mark Nurse

Associate

UK

Gabby Parker

Associate

UK

Daniel Trevisan

Associate

Switzerland

Burkhard Babinger

Associate

Austria

Mark Fairbairn

Multimedia

UK

Philippe Wisniewski

Multimedia

UK